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Product details
File Size: 710360 KB
Print Length: 352 pages
Publisher: Cengage Learning; 004 edition (January 1, 2013)
Publication Date: January 1, 2013
Language: English
ASIN: B00LCIYIIY
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Amazon Best Sellers Rank:
#117,272 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
It's probably the best textbook I have used. The information is presented in a concise and clear manner that reduces the repetitive drivel I am accustomed to finding in texts such as this. A very usual book and one of few that I found I wanted to hold on to for future reference.
Very easy to understand.
Nice product.
Very good graduate level Marketing book, well written. Online Cengage notes are a great benefit.
Concise marketing planning guide, great graphics and interesting articles.
book did not have access code as stated
Not really the best of books for covering this subject, but had to have it for a class.
Good book, required for my marketing class.
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